Examples of good and bad logo designs

Apple’s logo is one of the world’s most highly recognisable images and the reason behind that is not only because of their products but is also because of how they brand themselves.

The reasons this logo is effective:

• Minimal
• Concise
• Unchanged since 1976/ Tradition
• Solid
  I felt this following logo design was a poor design for the following reasons:
• Varied typography, changes to and from Italic
• Phallic image
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